Musgrave Group

Helping lower pricing on product lines for supermarket packaging

Initially working with the Trading and Corporate and Social Responsibility departments JRC developed a Group Packaging Policy Document that provides clear guidance for the Own Brand team and step by step instructions for suppliers. This was followed with a Best in Class analysis of the competition and encompassed packaging innovations that culminated in a “best practice” strategy for NPD and range reviews.

Business Challenge

With cost and efficiency and the impact packaging has on the environment being a major consideration for retailers, having the right advice and expertise is essential. Being an external resource JRC provided an un-blinkered approach to rationalizing retail packaging without compromising the needs of the consumer or Marketing requirements at point of sale. Musgrave do not have a core packaging development team, therefore benchmarking their product packaging against other supermarkets and ensuring compliance to packaging legislation was a challenge.

Value Delivered

The support delivered by JRC ensured that the packaging employed by the business was cost effective and environmentally efficient with the resource itself becoming a net cost benefit. Musgrave were able to concentrate on preparing for their online trading auctions whilst benchmarking quotations and new product packaging specifications with the “best practice” identified. This ensured the buyers could negoiate best pricing on a number of major product lines.

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Laura Ashley

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Musgrave Group

Helping lower pricing on product lines for supermarket packaging

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