Hall & Woodhouse

Expertise to work through a new product development process

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JRC were involved in providing technical support to the design process to ensure that final packs would be optimized for filling, decoration and distribution. The project was undertaken against a tight launch deadline to meet the peak summer sales period.

Business Challenge

James Ross Consulting were asked to work with the brand development agency Butcher and Gundersen and the internal management team to develop the packaging concepts and supply route. This involved component development for PET bottles, closures and shrink-sleeves, development of co-packers with appropriate formulation and filling capabilities and liaison with ingredients suppliers.

Value Delivered

JRC offered Hall & Woodhouse the expertise to work through a New Product Development process involving multiple material choices and technologies. The project staff embraced their choice of brand agency and worked closely with the designers to conceptualise practical, yet cutting edge designs. The product was launched successfully, in 6 flavours for the UK market.

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Diageo

Innovating with Diageo, the world’s leading premium alchoholic drinks manufacturer on ambitious global packaging and product design projects.

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Hall & Woodhouse

Expertise to work through a new product development process

Business Challenge

Value Delivered

Diageo

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