How Bottle Design Costs You Money (And How to Fix It)

We picked three antibacterial cleaners off a supermarket shelf and tore them down. They looked almost identical. The cost difference? Significant.
An analysis of three competitor bottles reveals where packaging efficiency is won and lost

In this five-minute breakdown, Ross Collins from James Ross Consulting examines what drives packaging cost. We analyse bottle shape, material weight, closure design, and recycled content across three real-world examples. The findings show how small choices in geometry and component selection compound into measurable savings and sustainability gains.

If you’re responsible for packaging decisions, supply chain efficiency, or cost reduction, this video demonstrates the practical factors most brands overlook during the design phase.

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